" 6 Ways Emerging And Established Brands Can Leverage Heineken Lagos Fashion Week 2018 " - Www.BellaNaija.Com

If you’re showing – reach out to influencers and celebrities who are a good fit for your brand, dress them in looks from your current or previous collections and encourage them to share their experience on social media, if you have the budget for it you can also make this part of a larger campaign.

If not, a little niceness goes a long way, send a memorable invitation with a small gift and put those FROW and VIP tickets to good use. Leveraging these high visibility guests not just for their attendance but for their ability to share your newest looks with their highly engaged and relevant audience.