Linda Ikeji |
With the support of her friends and family, she was pretty confident about her future profession.
Unlike many teenagers of her age, Linda knew that news, doing interviews, and writing articles is something that she loves.
So a degree in Mass Communication was her top choice to study at the university.
She was 18 years old when got accepted into the University of Lagos.
However, to her big disappointment, the University did not give her the chance to study Media like she wanted.
Linda had to give up her dream and started to study the English Language.
She decided that she had to finish university to support herself.
Ikeji had been working on her degree for 6 years.
During those times, Linda managed to not only support herself financially but helped her family as well.
She had numerous part-time jobs.
She worked as a writer and a model but didn’t mind working as a waitress as well.
Modeling was her first serious job and a way to earn big money.
Before starting her own blog, Linda was really into modeling.
In late 1990’s to have a job in the modeling industry meant you could be making good money.
In 1998 Linda began modeling for the first time.
She worked as a fashion columnist in one of the celebrity magazines at the time.
Two years later, she got tired and resigned from the job.
Linda was able to model for several brands, including the ‘Rose of Sharon’ label.
This label at that time was owned by President of the Fashion Designers Association of Nigeria, Folorunsho Alakija.
For many years, Ikeji participated in ECOFEST and had a lot of jobs in outdoor advertisements.
She also received a lot of offers to work with the most glamorous fashion shows in the country.
Not long after, modeling didn’t seem that exciting as it used to be.
It became a burden for Linda.
She went behind the camera and started to run a modeling agency.
Recruiting models, managing models’ training and much more were all on Linda’s shoulders.
At that time, she realized that her passion was in writing.
She quit modeling in 2005 and found a new path in a life.
In 2004, Ikeji finally graduated from the university and in 2006 she started blogging for the first time.
She didn’t consider it to be a job or even a possible way of earning money.
She wrote her blog like one of her hobbies.
While the Internet was not as well developed as it needed to be for blogging, Linda had to find a place to write.
She would go to local Cybercafes and write from there.
She also worked hard to get into the journalism industry.
Eventually, the young blogger launched her own media and modeling company
Linda believed that writing her own blog allowed her to bring her stories to the rest of the world.
Besides, it was easy to write and did not much capital.
In 2007 blogging turned into an actual job and Linda Ikeji wrote every day.
She shared her thoughts with readers, wrote posts that not only interested her but also her readers as well.
Within five years, lindaikeji”s blog became the most reachable and popular blog among all the visited sites in Nigeria.
Linda's posts are usually about recent news and gossips, celebrities’ success, and entertainment in Nigeria.
The blog became so popular, that every day it attracted thousands of visitors.
By 2010, after posting consistently for 4 years, it was estimated that up to 1 million unique visitors went online to read her blog each month.
Linda’s blog helped her not only to reach to the world audience but to have recognition and earnings.
Even Forbes Africa had an article published about her success and how she turned blogging into a business.
Having, over 50,000 visitors daily, her blog is ranked as most attractive to people of all ages.
You can comment under the post and actually communicate with Linda.
More and more advertising companies continue to fight so that their advertisement can be placed on Linda’s blog.
Aside from the blogging, the star-writer had inspiration for a couple of motivational books.
Now various brands and online networks companies put up advertisements in Linda’s blog, which put her at the top of the highest earning bloggers in Nigeria.
This great fame also brought about a dramatic change in blogger’s life.
From time to time rumours about her dating different men continue to pop up.
It was also claimed that Linda received some money from a pastor and then spent it all in Dubai.
A lot of people criticized Linda for spreading some of the rumours herself, but she denies it all.
When the title ‘Queen of Blogging’ is used, it is usually referred to Linda.
In August 2012, Forbes Africa released a special month’s issue about African women.
The issue featured Africa's 20 Most Powerful Women and of course mentioned Linda Ikeji.
At that time, Linda won a nomination of “Blog Of The Year” at Nigerian Blog Awards.
In 2014, the famous blogger was honoured with the Media Broad Award.
She was the most frequently searched online celebrity in Nigeria.
Linda became an Internet star and the biggest trend not only in Google Search but in Nigeria as well."
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