I would think wearing make - up or having make - up on is to enhance one's beauty, to have a professional look, to look amazing: seriously.
I never knew not having make - up on, gives one a "local" look. Not that I belive the "local" look statement.
Some women like not to have make - up on, and some women do like to have make - up on.
So where are the make - up artists, and what are your rates?