"The Orange Nerd"

What’s your career backstory? When did you realise your interest in fashion was leading to a career?

When I was in secondary school and fashion was my tool for self expression – I knew for sure it was the direction I wanted to go in!

I studied finance in UNILAG and International Business Management in Northumbria University

I’m a self taught designer with a lot of interning experience in Nigeria under brands like Zebra Living as Kiki Kamanu and in London under Harvey Nichols and Liberty

What major industry changes have affected your working life and what changes do you think will affect it in the next 3-5 years?

Lagos Fashion & Design Week giving us a structure for showing in the year – so you know you have to have collections prepped twice a year. Global recognition – the world is watching us now, so we can’t rest , we’ve got to keep going and more stockists which means we have to keep producing.

Digital media, technology and globalisation  play a major role in all our lives now, varying by degree from industry to industry. How do you a) rise to these challenges when the change is disruptive b) on professional and personal levels how have you leveraged these changes to improve your personal or professional brand.

I think brands have to be progressive and understand the volatility of the creative industry . If a brand plans to survive it needs to continuously strategise and not rest on one strategy at all.

 

The Orange Nerd